How to Create a Strategic Resume
By using proven marketing techniques, you can create a resume that stands out, and gets selected, in a stack of 100 or more competing documents.
This 12-page strategy guide explains how to create a resume with a real message that instantly leaps off the page, causing the resume to stand out and grab the attention of any reader — even in a huge pile of competing documents.
But it all begins with strategy . . .
Introduction
Why You Need a Strategic Resume
In today’s highly competitive job market, the key to getting interviewed is having a high quality resume — one that immediately stands out and communicates the real value you offer.
Based on proven marketing principles, the CoreResume is designed to give job seekers a significant advantage over typical resumes when it comes to landing an interview.
In the pages that follow, you will learn about the strategic thinking behind the CoreResume, and how to put those strategies into practice.
Key 1:
Understand that your resume is a strategic marketing tool with one goal in mind.
Most people think of a resume as a list of qualifications and job experience. In this sense, resumes typically follow a simple template, and most lack a real communications strategy.
Because of this, resumes often resemble one another. And the graphic design standards of most resumes hardly ever cause any document to really stand out.
To gain a real competitive advantage over other job seekers, start thinking of your resume as a strategic marketing tool: one with both a message and a desired outcome in mind.
Most tools only have one purpose. A hammer, for example, is designed to pound in nails. Automobiles are designed to transport you from one place to another. An effective marketing tool is similar, because it’s designed with one primary goal in mind — one primary action that you want the reader or viewer to take.
Focus on One Goal Only
Ultimately, of course, you want to get the job; but that comes later. With a strategic resume, there is one immediate goal: You want it to instantly communicate your value with such impact that the reader, within seconds, receives a highly favorable impression, flags it, separates your resume from others, and places it in the “to interview” pile.
If you like what you’ve read so far and would like to learn more, we invite you to download a free copy of the complete, illustrated strategy guide, by filling out the form below.
Here are some of the valuable stategies and “how-to” advice you will learn in the resume guide:
- The main ways a strategic resume is different from a typical resume, and why it’s more effective
- What a resume reviewer is really looking for — and how to use this knowledge to get an interview
- The 3 most powerful strategies you can use to make your resume really stand out, which 95% of job applicants are not aware of
- How to structure the layout of your resume based on the different kinds of value messages
- How a resume and cover letter should work together
Your resume guide will be delivered to you in Adobe Acrobat format by email. We’ll also send you a sample resume.
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About the Author
David Fideler is a marketing consultant, copywriter, and the developer of CoreResume. He has over 20 years of experience in marketing communications, and works with companies across the country, helping them to communicate their messages in the clearest, most effective way.
David developed the CoreResume to help job seekers gain a major competitive advantage and get the interviews they want.
Some Comments on the Resume Guide ...
Over the past year I’ve spent a lot of time working on my resume, looking at resume books, and meeting with career counselors, but I haven't come across anything like this. This approach makes the most sense, and I wish I had read about it earlier. — Sean Christy
At last: a resume-writing resource that cuts right to heart of what you need to develop a winning document. Two factors really stand out: first, the focus on the reactions of hiring decision-makers and second, the emphasis on delivering points of value you bring rather than simply reciting the facts. I'll recommend this material to my graduating students at Ferris State ... and to our alumni as well! — Susan K. Jones, Professor of Marketing, Ferris State University
... I was immediately struck by the clarity and relevance of the message, and will certainly share this important information with my friends. — Tim Campbell
You have really zeroed in on the essence of what makes a dynamic resume. As a marketing manger who has sifted through thousands of resumes, I can readily see how your targeted advice and design strategy will definitely help one’s resume reach the top of the pile! — Bruce Nelson
This report, and the CoreResume approach, is a winner. ... It does more than positively position you for a career search: it can help you stand out from your online and offline competition. — Laura Bergells
Thanks for making the resume guide available. It’s well-presented, logical, and easy to understand ... and it really convinced me of the importance of having a resume that truly stands out. Now I need to take a serious look at my current resume! — Thomas Monteforte
... This is a report to keep, and I’ve already recommended it to my friends in this difficult job market. Thank you! — Karen Gros
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