About Us / Our Story

It All Started with a Presentation

One day David was invited to give a talk at a local university on core marketing messages. And since many students were graduating at the time, he was asked to discuss how core messages could be used in the job-seeking process.

The result was the CoreResume approach, outlined in the publication How to Create a Strategic Resume.

During the lecture, David explained what was wrong with many resumes from a communications standpoint. He then discussed how to create a more effective resume using proven copywriting techniques and marketing strategies.

The students were so impressed with the presentation that David decided to offer the CoreResume service to the world at large, through his company Concord Communications and Design.

About David Fideler

David Fideler is a marketing consultant, copywriter, the developer of Core Message Analysis and CoreResume, and an advisor to the marketing program at Ferris State University. David works with companies across the United States, helping them to communicate their messages strategically, in the clearest, most effective way.

Related Websites

• Core Message Analysis. Read more about the deeper strategy behind the CoreResume approach. Core Message Analysis is used to create complete communications strategies for businesses. A CoreResume is a personal marketing document, based on the same general approach.
• Concord Communications and Design. David Fideler’s marketing and copywriting consultancy for business-to-business companies.

Read More

• A short article on the CoreResume story